Most talked about athlete Ronaldo online: study

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Football may not be king in North America, but it is king around the world, at least according to research into athlete coverage.

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Portuguese superstar Cristiano Ronaldo was the most talked about athlete online in 2021, with nearly 200,000 articles written about the Manchester United player, according to Onlinegambling.ca.

Other soccer stars Neymar Jr. and Lionel Messi were next on the list, with 171,222 and 131,080 articles respectively.

There was a significant drop in No.4 athlete – NBA star LeBron James, who had 81,551 items. Next was cricketer’s Virat Kohli, followed by NFL quarterback Tom Brady and MMA star Conor McGregor.

Onlinegambling.ca used the Buzzsumo database to uncover the top 30 most featured athletes in the news for 2021. Buzzsumo is a content discovery tool that was used to track the number of athlete press articles published online in any language within the last 12 months. Only athletes who are active or have upcoming events were counted.

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Footballer Sergio Ramos was in 8th place, while Formula 1’s Lewis Hamilton and tennis player Novak Djokovic completed the Top 10.

Gymnast Simone Biles was the top female athlete on the list in 11th place. Naomi Osaka (17) and Serena Williams (21) were the other successful women.

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