True West and True Adventure


Visit Prescott, Arizona! Nestled at an elevation of 5,200 feet above sea level among the largest stand of ponderosa pine forests in the United States, Prescott’s perfect weather offers an average temperature of 70 degrees, with four distinct beautiful seasons and breathtaking landscapes with granite mountains, lakes, streams and rolling meadows filled with wildlife.

In Prescott you will find many things to do including horseback riding, golfing, kayaking, fishing, hiking, camping, mountain biking, local breweries, restaurants, shopping and a city atmosphere birthplace that inspires our visitors, young and old, to return year after year.

Prescott, Arizona is known for True West. True Adventure. But what does that mean? Prescott was once the favorite haunt of old-time cowboys, think Wyatt Earp and Doc Holiday, strolling the famous Whiskey Row or racing on horseback. Due to its high desert terrain, it was a place to escape the valley heat and enjoy cool nights, western sunsets, and a slower pace.

When you think of Arizona, you don’t think of water, but Prescott is surrounded by three lakes. They brought in the cowboys of old and now they bring in outdoor enthusiasts from here and there. Visitors can explore hidden pockets by kayak, stand-up paddleboard or canoe. Prescott is home to over 400 miles of maintained trail system that meanders in and around lakes, town square, museums, and more. Walk for a kilometer or ride a horse or mountain bike for a real adventure with a unique landscape.

Since 1888, Prescott Frontier Days®, Inc. has presented the annual The Oldest Rodeo in the World® at the Prescott Rodeo Grounds. For 2022, the rodeo will run from Tuesday, June 28 through Monday, July 4. Join us to see your favorite events including steer wrestling, bareback riding, lashing rope, women’s breakaway rope, saddle bronc riding, team rope riding, women’s barrel racing, bull riding and other great fun!

Prescott is also the proud host of the annual meeting Whiskey All Terrain Mountain Bike endurance race, the largest competitive mountain bike race in North America. Starting at Prescott’s historic (and bustling) Whiskey Row and climbing into the beautifully entertaining vistas of the Prescott National Forest, riders will connect some of the region’s most exhilarating (and challenging) bits of singletrack – including the new Spence Basin trail system, dual track, gravel roads and the occasional paved segment.

Prescott is rich in history and full of opportunities for exploration. Whether you want to relax in a natural environment filled with beauty and wildlife, or delve into cowboy, saloon and Wild West history, Prescott is the place to be in True West. True Adventure.


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